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Huge Organic SEO Benefits
Pay-per-click advertising has its place, but Organic SEO (ie. unpaid) search traffic has more value.
The benefit of organic search traffic is the cost advantage.
Pay-per-click (PPC) advertising guarantees to put your businesses links in front of potential site visitors.
Over time, the amount of cash you are spending on click-throughs can add up.
Once you have implemented sound Organic SEO principles, the cost-per-click for organic search traffic is zero.
One of the reasons we recommend organic site traffic is credibility.
Most Internet users know the score – companies that take an exclusively paid approach to site traffic are often behind the market in presence and credibility.
By targeting organic SEO traffic, our website design team develop, build and maintain your business online presence and reputation.
When pursued aggressively, organic SEO traffic can effectively block your competitors online presence.
The more effort you devote in improving Organic SEO, the higher your site appears in search rankings — pushing competitors further down the list.
Organic SEO Plus PPC
Some internet users prefer to access sites through search engines and some like click paid ads.
This makes it important for business sites to take a combined approach that integrates both organic seo and paid advertising into a coherent online strategy
We Are Not
We’re an ambitious team of creative designers, developers and Organic SEO geeks who know how to make a difference to our clients business.
Giving it all we’ve got while having fun is the essential formula that helps us face every challenge with a smile.
Our Organic SEO Strategy
The relevance factor comes primarily from approximately 250 different Organic SEO features of the actual website’s on page content.
SEO elements include things like the Title, body content in terms of its quality and how informative it is in relation to the search query, the page headings, the site architecture, the internal linking etc.
We ensure at the outset of every Organic SEO job that the main elements required to rank a site are in order.
We may update titles and headings or make recommendations about content etc
An important factor for Google SEO is that they rank authoritative websites. The way that Google ascertains this is based on the academic citation model.
The Google algorithm looks at what other websites link to the target website, and then makes a trust based algorithmic calculation to understand how closely related to a set of seed sites (which are an authority in the niche) the target site is positioned.
Source of Trust
If the target site is linked to from websites that are themselves linked to from other websites that are authorities in the field, then Google sees the target website as two hops from a source of trust and is therefore a trusted website.
Additionally, the opposite is also true. If a website is linked to from poor quality neighbourhoods on the internet, Google downgrades its trust of the target website and so limits its SEO ranking ability.
Many other organic SEO factors also influence this trust and authority factor such as branding citation across the internet from trusted sources (such as LinkedIn etc)
We ensure the target website gets a healthy trusted backlinks profile, drip fed into the target site in an organic distribution timeframe and velocity, mimicking a normal organic SEO link acquisition pattern.
These factors are commonly understood as things like bounce rate affected by site loading speed. If visitors come to a website and leave immediately, Google factors this into their algorithm as “unpopular user metrics”.
Other influencing factors for user metrics can be poor quality content that does not address the user intent in the search query along with poor design, which can both lead to poor conversion metrics.
We advise on the Conversion Metric aspect of content quality so that you can update your content strategy to make a better job of meeting the user intent of search queries